AI simultaneously broke three of the five forces that set software pricing — this piece separates the monetization myths from reality.

Four no-regret practices that pay off no matter how the AI pricing game shakes out.

Before you can choose a pricing metric, you have to know your moat.

"Don't do cost-plus pricing" is true but unhelpful.

Most pricing models are built to last. That's the wrong bet right now.

Buyers captured nearly all the AI surplus, for rational reasons. What ends now is the expectation that the vendor carries the cost.

You'd better know before you run out of ingredients.

A band gave away everything they recorded. That's why the ticket is worth anything.