Insights
Monetizing AI: The Software Pricing Storm

AI simultaneously broke three of the five forces that set software pricing — this piece separates the monetization myths from reality.

Coming soon
The No-Regrets Monetization Moves

Near-term monetization moves that will pay off no matter how the game shakes out.

Coming soon
The Metric Isn't the Lever

Before you can choose a pricing metric, you have to know your moat.

Coming soon
Cost Is Not Your Pricing Enemy

"Don't do cost-plus pricing" is true but unhelpful.