Pricing needs a seat at the table early in the development process.

Every reference point a buyer used is gone. Here is what buyers can still do, and what sellers owe them.

Taking back a bonus always stings. The vendor must ensure the customer knew it was one.

In pricing there is rarely a right answer, only the best route given what you know today.

Most of your revenue sits on packages you no longer sell. Insurance and lending have a name for that.

Western Union got the answer right. The question was the problem.

A band gave away everything they recorded. That’s why the ticket is worth anything.

You’d better know before you run out of ingredients.

Buyers captured nearly all the AI surplus, for rational reasons. What ends now is the expectation that the vendor carries the cost.

Most pricing models are built to last. That’s the wrong bet right now.

“Don’t do cost-plus pricing” is true but unhelpful.

Before you can choose a pricing metric, you have to know your moat.

Four no-regret practices that pay off no matter how the AI pricing game shakes out.

AI simultaneously broke three of the five forces that set software pricing — this piece separates the monetization myths from reality.